Failure to innovate has caused many well-established companies to be blindsided by technological developments that oust them from their market leadership positions. What is needed is a way to convert company data into easy-to-follow patenting guidelines that simultaneously achieves objectives to tie both operations processes and outcomes to business goals while pragmatically cutting patenting costs.

Smart companies will use tools to ensure business goals align with patenting strategies and that patent spend is strategic. IP leaders must obtain and manage robust patent portfolios strategically, both from an innovation perspective, as well as a cost perspective.